2 Web Marketing Ideas for Realtors
Single Property Websites
If you want to give a property listing special treatment, consider purchasing a Single Property Website. A Single Property Website usually has a domain name such as www.239Chorro.com or www.foothillblvd.com. Most Single Property Website providers allow you to upload multiple photos, list detailed property information, and link back to your main website.
Business Cards for your website
Promote your website through business cards. List two or three resources on the card to give users a reason to visit your site, i.e. don't just list your url and name. You could provide a free report about the local market and how it is performing to entice the reader to visit.
The next step is to distribute the business cards. ALWAYS carry a stack of business cards. Leave them everywhere you see other business cards but don't be spammy. Some retail shops or delis will have a local's board where you can post your business card or flyer up. Take a walk through your downtown and look for these boards. Another good place to leave these business cards is at the gas station. Usually there are little advertisements above the gas stand that try to get you to go inside and buy some candy or soda. These are great spaces to put your business card. Stick a card in one or two advertisements per gas station all around your city. You are bound to attract some attention and traffic by doing that.
Lastly, make sure your business card isn't boring and that it stands out when you take a quick glance at it. Use bright colors. I like to use red or yellow as they are nature's way of saying "Hey, pay attention to this, it's probably poisonous!"
The Top 5 Marketing Tools Real Estate Agents NEED to be using
Your Website
If you don't have your own website promoting yourself and your listings, you had better get one now. The agents that are pulling in sales left and right use their website as a lead generation source and there is no reason why you shouldn't either. From marketing your current listings or trying to sell your services to future clients, having a website is a no-brainer. If you have a website running and are not funneling visitors into some sort of mailing list then you are missing out on a great marketing resource.
Your Mailing List
A mailing list or newsletter is one of the most underused marketing tools available to all real estate agents. Imagine each new listing of yours going out to hundreds (or thousands) of potential/current/past clients. You should grow your mailing list by putting a signup form on your website and blog. MailChimp is a fantastic piece of software that I personally use and love. Aweber is also another great mailing platform that I've heard very positive things about. I'll be making a whole post about mailing lists soon so stay tuned.
Your Blog
If you don't have a blog yet, ask your web developer to add a blog to your website or sign up for one at wordpress.com
Consistent blogging will add content to your website which Google and other search engines LOVE. Also, by blogging about local topics you set yourself up to be an authority for that topic. Clients flock to the 'authority real estate agents' because they have direct knowledge of the agent's experience in the local market.
Testimonials
On your pages talking about your services for buyers you definitely need to list some testimonials. Social proof is more of a motivator than you think and testimonials are a quick way to take advantage of that. Ask three of your best clients to write a quick couple sentences or a paragraph about you and your services then post them up on your site.
Referrals from current clients
This one goes hand in hand with Testimonials. While you ask your three best clients for testimonials, ask them if they know anyone looking to buy or sell a property. If the clients truly like you and trust you, they will refer anyone they know is looking for real estate.
Hopefully this post has given you a few ideas to jump start your marketing online.
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