2 Web Marketing Ideas for Realtors
Single Property Websites
If you want to give a property listing special treatment, consider purchasing a Single Property Website. A Single Property Website usually has a domain name such as www.239Chorro.com or www.foothillblvd.com. Most Single Property Website providers allow you to upload multiple photos, list detailed property information, and link back to your main website.
Business Cards for your website
Promote your website through business cards. List two or three resources on the card to give users a reason to visit your site, i.e. don't just list your url and name. You could provide a free report about the local market and how it is performing to entice the reader to visit.
The next step is to distribute the business cards. ALWAYS carry a stack of business cards. Leave them everywhere you see other business cards but don't be spammy. Some retail shops or delis will have a local's board where you can post your business card or flyer up. Take a walk through your downtown and look for these boards. Another good place to leave these business cards is at the gas station. Usually there are little advertisements above the gas stand that try to get you to go inside and buy some candy or soda. These are great spaces to put your business card. Stick a card in one or two advertisements per gas station all around your city. You are bound to attract some attention and traffic by doing that.
Lastly, make sure your business card isn't boring and that it stands out when you take a quick glance at it. Use bright colors. I like to use red or yellow as they are nature's way of saying "Hey, pay attention to this, it's probably poisonous!"